“But we’re getting more and more situations where our users’ most common media player is an iPod and the content we’re paying for works on everything but iPods.”

Exactly! The days when we could get away with something just working on Windows are over. We’re going to need a bit more sophistication in our appraisal efforts but basically if they say it won’t work on Johnny’s iPod, we’re going to to say, ‘Deal Breaker’ and just walk away.