OCLC Symposium – Part 3

Patricia Martin – Marketing Libraries: Defending the Brand Libraries are in the best of times. Disruptive competition drives innovation. Behold the rise of the second renaissance generation – the RenGen. They live in a knowledge economy. There is a formal delivery system for the knowledge of culture and there is also an informal system that […]

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OCLC Symposium – Part 2

Jennifer Rice is the owner of a marketing company and she focuses on the 6 major consumer trends that effect everyone. A brand is reputation, an idea formed in the minds of your constituents. What you say is marketing and what you do, reputation, is brand What can you do that people desire that is […]

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The LITA Town Meeting

Well, first of all, if you were at the conference and not at the Town Meeting, you missed a great food spread. There was real food, folks — breakfast tacos, yogurt, fruit, bagels, pastries, AND a variety of juices. While we ate, we got to view a photo montage of past involved LITA members who […]

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Top Tech Trends: The Trends

Sunday, January 22, 8am-10am, Marriott Rivercenter, Conference Room 3/4 (This runs a bit long, so it’s been broken into two parts: the business meeting dealing with the TTT events and the Top Technology Trends discussion.) With a little bit of time left after the business meeting, the discussion moved to the juicer topic: Top Technology […]

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Top Tech Trends: The Business End

Sunday, January 22, 8am-10am, Marriott Rivercenter, Conference Room 3/4 (This runs a bit long, so it’s been broken into two parts: the business meeting dealing with the TTT events and the Top Technology Trends discussion.) The agenda for the Top Tech Trends meeting this midwinter was “more of a traditional business meeting than a discussion […]

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