LITA Blog

Patricia Martin - Marketing
Libraries: Defending the Brand
Libraries are in the best of times. Disruptive competition drives innovation.
Behold the rise of the second renaissance generation – the RenGen. They live in a knowledge economy. There is a formal delivery system for the knowledge of culture and there is also an informal system that is growing [...]

Jennifer Rice is the owner of a marketing company and she focuses on the 6 major consumer trends that effect everyone. A brand is reputation, an idea formed in the minds of your constituents. What you say is marketing and what you do, reputation, is brand
What can you do that people desire that is deliverable [...]

I took about 6 pages of notes during the presentation, so this is a highly condensed version of a very wonderful session. To make it readable, I am going to post it in four parts, separated by speakers.
The title implies that this session will be about libraries as industry, as business, and from the beginning, [...]

A free wheeling discussion was had and enjoyed by all. here’s what I had presence of mind to note while cogitating…

After much discussion, Council voted to place the proposed dues increase on the 2006 Spring Ballot for member consideration and voting.

Well, first of all, if you were at the conference and not at the Town Meeting, you missed a great food spread. There was real food, folks — breakfast tacos, yogurt, fruit, bagels, pastries, AND a variety of juices.
While we ate, we got to view a photo montage of past involved LITA members who [...]

Sunday, January 22, 8am-10am, Marriott Rivercenter, Conference Room 3/4
(This runs a bit long, so it’s been broken into two parts: the business meeting dealing with the TTT events and the Top Technology Trends discussion.)
With a little bit of time left after the business meeting, the discussion moved to the juicer topic: Top Technology Trends. [...]

Sunday, January 22, 8am-10am, Marriott Rivercenter, Conference Room 3/4
(This runs a bit long, so it’s been broken into two parts: the business meeting dealing with the TTT events and the Top Technology Trends discussion.)
The agenda for the Top Tech Trends meeting this midwinter was “more of a traditional business meeting than a discussion of [...]

We discussed potential solutions to a number of administrative or technical issues (from our day-to-day work). We also addressed some annual program (”Core Competencies”) issues.

LITA Educational programs brainstorming session ably facilitated by A & A Cohen. We had great participation, the main post is merely the table notes from ‘table 1′