The #NoFilter series has as its focus the numerous challenges that surround social media and its use in the library. In previous posts, I discussed sources for content inspiration as well as tips for content planning. This entry will concentrate on creating compelling visual content for your library’s social media. A strong visual component for a social media post is imperative for capturing the attention of users and bringing them into dialogue with the library and forming the relationships that are key to institutional social media success. Social media is not a one-way self-promotional tool for a library, but rather an interactive space allowing a library to engage meaningfully with users, cultivate their support and kindle their enthusiasm for the library’s work. Quality visual content in a social media post has the potential to spur conversations with/among users who in turn share the library’s content with ever-wider audiences. Below are…
#NoFilter: Creating Compelling Visual Content for Social Media
