When working on a new website it is so easy to want to jump right in and start coding, or at least start storyboarding. I have been working on a new website with the marketing department at my university, and before we could start any work they asked me to first define my audience. Once I clearly articulated who I was trying to reach I was asked to provide information for specific pages. As a team we decided to include the following pages: Landing Page Supplemental Pages About Resources Events Contact us Event Slider Calendar Then, I was asked to identify the sub-groups of my broadly defined audience that each page should target. We only started writing once each page had a specified population. The words used for each page needed to align with both the broad audience and the targeted sub-group. The process of planning a website before creating…