The catchy all-encompassing title The title of the program is the catch. It serves as a brief description and hooks the interested party into reading the scope and objectives of the program. When a potential participant is browsing through a list of upcoming workshops from an e-mail, website or course catalog, certain terms/phrases will be the only reason for them to read the course description. “Building a Successful Website” is not as provocative as “Website Management with Google Analytics.” Usually the length of the ;8course name does not make a difference unless it requires two lines. Keep in mind your audience. Busy people are inundated with information. When you’re a member of multiple Listservs, you’ll receive an excessive amount of emails a day. I personally scan my list of new e-mails for subject lines that interest me, reading them and delete the rest. The title can function as a minor…