The #NoFilter series explores some of the challenges and concerns that accompany a library’s use of social media. In my January 2017 post, I discussed the importance of generating thoughtful and diverse social media content in order to attract users and stimulate discussion of the library’s materials and services. Part and parcel of the content generation process is planning. Wouldn’t it be great if social media wasn’t something the library had to think about in depth? If all of the content for various platforms could just be created on the fly, a content generation process seamlessly integrated into every staff member’s workflow? It’s a beautiful idea and it does happen this way at times. For example, you are walking through your library and you come across some stunning afternoon light pouring through a window. You take out your phone, snap a picture, and share it on Instagram or another platform….
In my previous blog entry, I introduced the #NoFilter series which will explore some of the challenges and concerns pertaining to social media and its use in the library. For this post, let’s consider a topic that can be simultaneously fun and perplexing: generating quality content for social media! Thoughtful, consistent, and varied content is one of the keys to cultivating a meaningful social media presence for a library i.e., opening up channels of communication with patrons and encouraging enthusiasm for the library’s materials, services, and staff. Where does one look for social media content ideas? Keeping in mind that the intricacies of each platform necessitate different presentations in content, below are three suggestions for where those in charge of a library’s social media may find some inspiration. Behind-the-scenes – The day-to-day operations in a library may not seem like the most riveting subject matter for a social media post….