Recently I read an article that discussed digital signage at the San Jose State University library. The concerns raised by librarian Laurel Eby are very valid, especially if you don’t have any background in graphic design. Questions about content, slide duration, number of slides, and even branding are big questions that can impact how effectively your message gets across. Many, many jokes have been made about how short our attention spans are lately. (Ooh, look – a kitty!) But when you’re designing things that are meant to get – and, hopefully, keep – a person’s attention, there is a seed of truth behind the joke…and you can’t ignore it. Because if you ignore that, then your patrons will ignore you. When I studied television production, we were told about the “elevator pitch”. If you’re not familiar, imagine you’re in an elevator with a famous director – let’s say Steven Spielberg….