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UX “don’ts” we still need from Erika Hall

The second edition of Erika Hall’s Just Enough Research dropped October 2019; although this excellent volume was previously unknown to me I am taking the opportunity now to consume, embody, and evangelize Hall’s approach to user research. Or, as Hall might put it, I’m a willing convert to the gospel of “Enoughening”. Hall is a seasoned design consultant and co-founder of Mule Design Studio but her commercial approach is tempered by a no-nonsense attitude that makes her solutions and suggestions palatable to a small UX team such as my own at Indiana University Bloomington Libraries. Rather than conduct a formulaic book review of Just Enough Research, I want to highlight some specific things Hall tells the reader not to do in their UX research. This list of five “don’ts” summarize Hall’s tone, style, and approach. It will also highlight the thesis of the second edition’s brand new chapter on surveys….