Flipping through a recent issue of a tech-centric trade publication that shall not be named, I was startled to see that ads on the inside flap and the back cover both featured big QR codes. Why was I startled? Because techies, including many librarians, have been proclaiming the death of the QR code for years. Yet QR codes cling to life, insinuating themselves even into magazines on information technology. In short, QR codes are not dead. But they probably ought to be.
Not everywhere or all at once, no. I did once see this one librarian at this one conference poster session use his smartphone to scan a giant QR code. That was the only time in five years I have ever seen anyone take advantage of a QR code.
When reading a print magazine, I just want to roll with the print experience. I don’t want to grab my phone, type the 4-digit passcode, pull up the app, and hold the camera steady. I want to read.
I’d rather snap a photo of the page in question. That way, I can experience the ad holistically. I also can explore the website at leisure rather than being whisked to a non-mobile optimized web page where I must fill out 11 fields of an online registration form to which UX need not apply.
So . . . Should I Use A QR Code?
— Jonathon Colman (@jcolman) April 7, 2013