Using Google Statistics for your Repository – a new LITA webinar

beyondusestatsBeyond Usage Statistics: How to use Google Analytics to Improve your Repository

Presenter: Hui Zhang
Tuesday, October 11, 2016
11:00 am – 12:30 pm Central Time

Register Online, page arranged by session date (login required)

Librarians and repository managers are increasingly asked to take a data-centric approach for content management and impact measurement. Usage statistics, such as page views and downloads, have been widely used for demonstrating repository impacts. However, usage statistics restrict your capacity of identifying user trends and patterns such as how many visits are contributed by crawlers, originated from a mobile device, or redirected by a search engine. Knowing these figures will help librarians to optimize the digital contents for better usability and discoverability. This 90 minute webinar will teach you the concepts of metrics and dimensions along with hands-on activities of how to use Google Analytics (GA) on library data from an institutional repository. Be sure to check the details page for takeaways and prerequisites.

Details here and Registration here

huizhangheadshotHui Zhang is the Digital Application Librarian at Oregon State University Libraries and Press. He has years of experience in generating impact reports with major platforms such as DSpace and Hydra Sufia using Google Analytics or local statistics index. Other than repository development, his interests include altmetrics, data visualization, and linked data

And don’t miss other upcoming LITA fall continuing education offerings:

Social Media For My Institution; from “mine” to “ours”
Instructor: Plamen Miltenoff
Starting Wednesday October 19, 2016, running for 4 weeks
Register Online, page arranged by session date (login required)

Online Productivity Tools: Smart Shortcuts and Clever Tricks
Presenter: Jaclyn McKewan
Tuesday November 8, 2016
11:00 am – 12:30 pm Central Time
Register Online, page arranged by session date (login required)

Questions or Comments?

For questions or comments, contact LITA at (312) 280-4268 or Mark Beatty, mbeatty@ala.org