Month: March 2013

Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Kenning Arlitsch and Patrick OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to researchers in their new book “Improving the Visibility and Use of Digital Repositories through SEO: A LITA Guide,” published by ALA TechSource. Drawing on their expertise in digital libraries and corporate marketing, they show how to mount a successful SEO strategy, including: Recommended dashboards for increasing participation by sharing data; Avoiding the four most common crawler…

Social Web technologies present an often confusing array of options for answering library users’ reference questions. In “Implementing Virtual Reference Services: A LITA Guide,” published by ALA TechSource, editor Beth C. Thomsett-Scott applies 20 years’ experience as a reference librarian to sort through the clutter of tools and technologies in the industry. Contributors from across the field lay out how libraries are using vendor services such as LibraryH3lp, LibAnswers and Text a Librarian, as well as free tools like Twitter and Google Voice, for their reference needs. Practitioners offer details on virtual reference services such as Twitter Search, instant messaging (IM) services such as Google Voice and Chat and collaborative services such as My Info Quest. Thomsett-Scott is currently the engineering librarian at the University of North Texas Libraries. In her previous role as reference unit manager, she assisted with establishing the libraries’ Meebo service, as well as their chat…