Strategic Social Media: Creating Library Community Online will be presented by Doralyn Rossmann, Scott Young, Angela Tate, and Mary Anne Hansen of Montana State University Library. Presenters will go beyond the basics by demonstrating how to create a social media guide for developing communities on Facebook, Twitter, Tumblr, Instagram, Pinterest, and Foursquare. Find ways to integrate social media efforts into your organization’s strategic plan and to establish best practices and assessment methodologies. Emphasis includes creating a meaningful voice and a compelling personality.
Level Up Web: Modern Web Development and Management Practices for Libraries will be presented by Nina McHale and Christine Coughlan of Aten Design Group (CO). Topics will include: how to launch and execute a user-centric discovery and design process; content strategy; web governance and staffing; information architecture; managing a web environment/CMS; iterative development; and version control. Attendees will leave with tailored plans, covering both short-term wins and long-term strategies, to “level up” their own web presences when they return to their libraries. This session is intended for librarians and staff of all technical ability levels, from the administrator managing staff who perform web work to the reference librarian contributing web site content to the sysadmin who keeps the servers running. It provides a big picture of the web development process for all who are involved in the process.
You may register online for a LITA workshop by completing the ALA Midwinter registration: http://alamw14.ala.org/register-now. You may also add a workshop to your existing Midwinter registration or register for a workshop only by calling ALA Registration at 1-800-974-3084, or you may register onsite in Philadelphia.
For additional information on LITA workshops and Midwinter events, visit http://www.ala.org/lita/conferences/midwinter/2014