LITA President’s Program with Lou Rosenfeld

Lou mug shot tallThe Library User Experience Crossroads:
a dialogue with Lou Rosenfeld

Join us in San Francisco during the ALA Annual Conference at the LITA Awards Presentation & LITA President’s Program, when LITA President Rachel Vacek welcomes Lou Rosenfeld to present on the latest cutting edge issues of concern to technology librarians.

Sunday, June 28, 2015, 3:00 – 4:00pm
Location to be announced on the ALA Schedule soon

You’ve heard a lot about—and maybe even tried to do something—about user experience. And naturally, you have questions. Do librarians have an edge when it comes to UX, or are we behind UX’s other feeder disciplines? Why is UX research so important for libraries? Can libraries even afford to provide good experiences these days? Lou Rosenfeld sits squarely at the intersection of UX and librarianship (and hopes not to get run over). He is a former librarian who many consider one of the “fathers of information architecture” and who now publishes books on user experience. He’ll tackle your questions with moderation from LITA President Rachel Vacek—and may even answer some.

Lou Rosenfeld has been instrumental in helping establish the fields of information architecture and user experience, and in articulating the role and value of librarianship within those fields. Lou is co-author of Information Architecture for the World Wide Web (O’Reilly; 4th edition to be published in 2015) and Search Analytics for Your Site (Rosenfeld Media, 2011), co-founder of the Information Architecture Institute and the Information Architecture Summit and Enterprise UX conferences, and a former columnist for Internet World, CIO, and Web Review magazines.

AC15sfPod238x120Lou founded the ground-breaking information architecture consultancy Argus Associates in the early 1990s. As an independent consultant, he has helped a variety of large and highly-political enterprises make their information more findable, including Caterpillar, PayPal, Ford, AT&T, the Centers for Disease Control, Accenture, and the NCAA. Lou now manages Rosenfeld Media, which publishes some of the best-loved books in user experience, produces UX events, and equips UX teams with coaching and training.

Follow Lou @louisrosenfeld