LITA Webinar: Beyond Web Page Analytics

Or how to use Google tools to assess user behavior across web properties.

analyticssmallTuesday March 31, 2015
11:00 am – 12:30 pm Central Time
Register now for this webinar

This brand new LITA Webinar shows how Marquette University Libraries have installed custom tracking code and meta tags on most of their web interfaces including:

  • CONTENTdm
  • Digital Commons
  • Ebsco EDS
  • ILLiad
  • LibCal
  • LibGuides
  • WebPac, and the
  • General Library Website

The data retrieved from these interfaces is gathered into Google’s

  • Universal Analytics
  • Tag Manager, and
  • Webmaster Tools

When used in combination these tools create an in-depth view of user behavior across all these web properties.

webpageanalyticsFor example Google Tag Manager can grab search terms which can be related to a specific collection within Universal Analytics and related to a particular demographic. The current versions of these tools make systems setup an easy process with little or no programming experience required. Making sense of the volume of data retrieved, however, is more difficult.

  • How does Google data compare to vendor stats?
  • How can the data be normalized using Tag Manager?
  • Can this data help your organization make better decisions?

Join

  • Ed Sanchez, Head, Library Information Technology, Marquette University Libraries
  • Rob Nunez, Emerging Technologies Librarian, Marquette University Libraries and
  • Keven Riggle, Systems Librarian & Webmaster, Marquette University Libraries

In this webinar as they explain their new processes and explore these questions. Check out their program outline: http://libguides.marquette.edu/ga-training/outline

Then register for the webinar

forumheatmap2Full details
Can’t make the date but still want to join in? Registered participants will have access to the recorded webinar.
Cost:

  • LITA Member: $39
  • Non-Member: $99
  • Group: $190

Registration Information

Register Online page arranged by session date (login required)
OR
Mail or fax form to ALA Registration
OR
Call 1-800-545-2433 and press 5
OR
email registration@ala.org

Questions or Comments?

For all other questions or comments related to the course, contact LITA at (312) 280-4269 or Mark Beatty, mbeatty@ala.org.