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Introduction to Schema.org and JSON-LD
Instructor: Jacob Shelby, Metadata Technologies Librarian, North Carolina State University (NCSU) Libraries
Wednesday April 18, 2018, Noon – 1:30 pm Central time
Web search engines such as Google, Bing, and Yahoo are integral to making information more discoverable on the open web. How can you expose data about your organization, its services, people, collections, and other information in a way that is meaningful to these search engines? This session will provide an introduction to both Schema.org and the JSON-LD data format. You’ll learn how to leverage Schema.org and semantic markup to achieve enhanced discovery of information on the open web.
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Topics include an in-depth look at the Schema.org vocabulary, a brief overview of semantic markup with a focus on JSON-LD, and use-cases of these technologies. By the end of the session, you will have an opportunity to apply these technologies through a structured exercise. The session will conclude with resources and guidance for next steps.
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