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Learn to Use Contextual Inquiry to Increase Your User Engagement

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Contextual Inquiry: Using Ethnographic Research to Impact your Library UX

A repeat of this excellent LITA web course begins September 19, 2018. Use the excitement of the fall seasons fresh start to further explore new avenues to increase your user engagement. The contextual inquiry research methodology helps to better understand the intents and motivations behind user behavior. The approach involves in-depth, participant-led sessions where users take on the role of educator, teaching the researcher by walking them through tasks in the physical environment in which they typically perform them.

Instructors: Rachel Vacek, Head of Design & Discovery, University of Michigan Library; and Donna Lanclos, Independent Researcher and Consultant
September 19 – October 24, 2018
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In this session, learn what’s needed to conduct a Contextual Inquiry and how to analyze the ethnographic data once collected. We’ll talk about getting stakeholders on board, the process and scalability for different sized library teams. We’ll cover how to synthesize, visualize and communicate your findings through sequence models and affinity diagrams. Finally, learn how this process can help guide your space or online design and content strategy efforts while constructing a rich picture of the user experience.

View details and Register here.

This is a blended format web course

The course will be delivered as 6 separate live webinar lectures, one per week. You do not have to attend the live lectures in order to participate. The webinars will be recorded for later viewing.

Check the LITA Online Learning web page for additional upcoming LITA continuing education offerings.

Questions or Comments?

For all other questions or comments related to the course, contact LITA at (312) 280-4268 or Mark Beatty, mbeatty@ala.org

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