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Interacting with Patrons Through Their Mobile Devices :: NFC Tags

Wireless — this term evokes an array of feelings in technologists today. Even though the definition of the term is relatively simple, there are numerous protocols, standards, and methods that have been developed to perform wireless interactions. For example, by now, many of you have heard of the mobile applications, such as Apple Pay or Google Wallet, similarly, you might have a transit pass or badge for your gym or work. With a wave of your device or pass a scanner processes a “contactless transactions”. The tap-and-go experience of these technologies often utilize Near Field Communication, or NFC. NFC is a set of standards that allows devices to establish radio communication with each other by touching them together or bringing them into close proximity, an effective distance of 4 cm.  A direct transmissions of specific information, separate from the open ended Wi-Fi access and seemingly limitless information resources it provides….

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Interacting with Patrons Through Their Mobile Devices :: Image Scanning

QR codes are not a new technology. Their recent adoption and widespread usage has even led the technology into a pervasive state, mostly due to their misuse. However, I want to address QR codes in this series — because I believe the technology is brilliant. I enjoy the potential of its concept, and what has recently developed from the technology in the form of Augmented Reality codes. Originally developed in 1994 by Denso Wave Incorporated, the Quick Reference Code was devised to increase the scan-ability and data storage capacity of the standard linear barcode. Today, they are most often seen in advertising. Their modern pervasiveness is understandable as an inexpensive, easily produced, versatile method of transmitting information. However, their effectiveness as a mode of relaying information is reliant on their method of use. The QR code needs to provide a direct extension of the information in its proximity, and not…

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Interacting with Patrons Through Their Mobile Devices

Mobile technologies, specifically smartphones, have become a peripheral appendage to our everyday experience. We often see individuals oblivious to current surroundings exhibiting dedicated attention to their mobile devices. This behavior is often viewed in a negative light; however, with the level of global media engagement people are able to achieve with these devices, it can be hard to blame them. The ability to participate in social media, sending quick messages to friends, listen to music, watch videos, surfing the web, fact check information, or even read a great book, is all right in your hand. When attempting to interact with patrons through technology, utilizing their familiarity with their mobile device can help to achieve a more positive experience. This is when “Let’s build an app” is often reverberated. Although that is a great idea, it is a complex development process and there are a number of ways to achieve interactive…